It all started when I was a young girl. I grew up in Botswana- appreciating nature and the simple beauty that surrounded me. My love for photography came at a young age, the first time I saw a real camera. My neighbours had a beautiful, yet old broken camera, that I just had to play with. After a while they gave it to me as a gift- little did they know, that was my first spark of love for photography. The camera didn’t work, but looking through the frame was the seed to my vision...it determined what I looked at and what I saw when I did. While growing up I started taking pictures and documenting my life, the people I loved, and nature. I left Africa to travel and see the world. Through documenting my travels and the unique people I met along the way, I soon discovered that photography was my TRUE PASSION. Eagerly, I taught myself as much of the craft as I could a long the way. After traveling for 5 years, I returned to Africa where I studied photography, and learnt the craft that would help me to express my vision. I started working as a full time freelance photographer, concentrating on capturing Weddings & Families, while building my fine art portfolio and feeding my love for art. I surrounded myself with inspiration and eagerly learnt new techniques to apply to my vision, through working in galleries and studying fine art. I have been fortunate enough to channel my appreciation of life through the art of photography and in the process have fuelled my desire to capture great beauty and the richness of the human spirit. I get lost in creating an artistic interpretation of what I see through my own eyes. I have always had a love and natural talent for interior decorating & styling. The beautiful decor created by true craftsmanship has always inspired me to find unique pieces. I am so grateful to have blended my two loves into one space and I'm so happy to share it with you and in the process support the craftsman who make all these unique pieces.
WHAT INSPIRES ME
My love for Africa fuel a passion for the wilderness, natural splendour, cultures and the beauty of Africa and wild places. Having grown up in the beautiful lands of Botswana, I was drawn to wildlife and nature. Being in the bush is where I am my most happiest- surrounded by the beauty and sounds of nature, so captivating that everything outside of that reality ceases to exist. What a blessing it is to have been able to experience all these beautiful creatures. To travel and explore this magical world constantly drives me to capture a beautiful moment in time that will never be the same again. I constantly find myself fascinated by simplicity and how a state of mind alone brings happiness. I want to imprint on paper the humble spirituality reflected in the faces of the people I meet. I have a desire to capture great beauty and the richness and strength of the human sprit. I love washed out soft tones where only the important details stand out. Textures and patterns of cultural fabrics have always intrigued me and are often used in my artworks. The simple designs created by nature. I love to capture patterns created by wildlife whilst in motion, as everything in life is forever changing and if you look deeper there is always something beautiful to see or experience. There is hidden beauty in the ordinary and great beauty in the overlooked .
We have three artists showcased in the gallery, Francoise V, Sally Wellbeloved and Alex Serafini. All artworks are giclee prints, printed on high quality fine art archival paper. Artworks can be bought as a print only or as a framed piece. The artwork prints are rolled in art tubes where they will be safe until you take it to the framers. This also makes it easy to travel back home with your new print or for us to ship it directly to your front door.
You can find our gallery at Imhoff Farm, near Kommetjie, on the way to the famous Cape Point.
To travel and to document through photography is what motivates me, a dream I am sure many photographers wish to fulfil and one I am lucky enough to have created for myself. Graduating from The University of Cape Town in 2009, in English, Media & Writing, it was here, in a photojournalism class that I realised the calm I felt from being behind the camera. With an appetite for Black & White film photography and a basic knowledge of the darkroom, I went on to further this knowledge of photography at Vega Brand Communications College (2010). After 5 years of studying, absorbing as much as possible, I still feel everyday I could never stop learning. This enthusiasm I hold to learn and to share what I myself have to give, to capture a moment before it disappears from my fragile memory, has thrown me so eagerly into the world of photography. Coming from a long line of strong creatives to the Serafini name, I was encouraged towards the arts in my early and again in my later years. How grateful I am every day that I have taken this path.,I love to work with people, I love to bring smiles to those around me, and I love to share what I have experienced. My work is diverse and flows into many different styles, choice of subject matter and genres of photography, this is mainly because of the many influences I draw inspiration from. I constantly look to the great photographers and artists I have had the pleasure of being exposed to from childhood, to the new up and coming artists and their diverse ways of using technology, and finally my mother, my all time inspiration; who used to tell us, “You are your own little person”, words that have stuck with me in every decision I make, both with and without my camera.
WHAT INSPIRES ME
Born in the world famous city of Cape Town (1987), I was brought up surrounded by some of the grandest land and seascapes this world has to offer. From its forests to mountains, a photographer living in South Africa, is never hard of subject matter or inspiration- home is where the heart is! My travels eased me towards capturing people, landscapes and my immediate surroundings. It taught me to think fast technically to be aware of my surrounding light, to visualise my composition before taking the shot, to grab that kodak chance when it presents itself, all these lessons to be the ‘moment capturer’ I wish to be. I aspire to blend my love for documentary, travel and fine art photography, to continue in learning and perfecting a signature style of my own with my choice of medium, the camera.
MEET THE FEATURED ARTISTS
Photography defined my early years as I had the privilege of growing up with a father who’s every spare moment was spent in his home-made darkroom – a place that held incredible magic as pieces of paper with nothing on them were submerged in liquid and slowly a picture came to life... I was in awe! My young child’s mind couldn’t figure out what was going on but I did know something special was happening – stories were coming to life before my very eyes. As a young teenager I would steal my mother’s camera and disappear for hours taking pictures of everything and anything. There was nothing so exciting as taking a roll of film to the lab and waiting with baited breath for the results... something that we no longer have to do in the digital age where we can click-and-see in an instant. I then moved off in a different direction completely, “doing my time” in the corporate field while studying a degree in Psychology and Sociology through UNISA, and also being mom to a feisty and quirky young daughter. It seems that life knew better and it was in my corporate job that I won my very first digital camera, reigniting my passion for picture taking and in 2007 I launched my photography business and have been shooting ever since. Commercially I specialize in arc
WHAT INSPIRES ME
Beautiful images are created, not taken. They are imagined and then discovered in a sacred dance of vision and subject. My best work is done when I am completely still, connected and in the space of unfolding I find the stories wanting to be told. My passion lies in telling the stories that I see, bringing attention to the fragile beauty of nature and the world around us.